Shutterfly Introduces Treat, a Whole New Way to Stay Connected
New brand allows users to personalize and send the perfect greeting
card every time
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social
expression and personal publishing service, today announced its newest
online brand, Treat™,
a destination dedicated to easily personalizing and sending the perfect
greeting card. Treat offers an integrated scheduling and reminder
service that connects directly with Facebook and offers cards for every
occasion. Additionally, with more than 4,500 customizable card designs
at launch, the Treat service offers one of the industry's largest
selections of greeting cards from the industry's best designers,
including Hallmark. Just in time for Mother's Day, first-time visitors
can create and send their first Treat card for free at www.treat.com.
"For generations greeting
cards have helped deepen the connections with those who matter most
in our lives," said Shutterfly president and chief executive officer,
Jeffrey Housenbold. "Relationships are individual connections, and Treat
enables users to uniquely express themselves. With curated designs,
unique sentiments and a simple creation process, Treat will change the
way we connect with others."
To ensure users never miss an important date like a birthday or anniversary,
Treat offers an integrated service that will remind them of all those
important events. A Treat calendar can be set up with reminders for
important dates like anniversaries, events, family holidays and more.
Plus, users can use Facebook Connect to link their Facebook and Treat
accounts to import friends' birthdays.
Sending cards has never been so convenient. With the Treat service,
users can schedule delivery for cards up to a year in advance, so cards
always reach the recipient on time. In addition, the Treat service makes
it easy to skip the store and the post office by offering users the
option of sending the card directly to the recipient. This summer,
creating and sending cards will become even easier when the Treat Mobile
App is released, allowing users to send customized cards any time, from
Treat's offering covers the complete spectrum of occasions, from birthday
and holidays to thank
you and "thinking of you" cards. Whether the relationship calls for
humor, inside jokes or heartfelt expression, users can find the perfect
sentiment through Treat's extensive selection or by writing their own.
Treat's personalization options extend further with custom greetings,
ability to customize all panels of the card, and easy uploading of
photos from a variety of online photo sharing sites. With the Treat
service, users can even include a gift card, for redemption at many of
today's most popular retailers, within the greeting card.
Treat cards are $2.99 each. With a premium membership, cards are as
little as $1.99. To learn more about Shutterfly's new greeting card
service, please visit www.treat.com.
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression
and personal publishing company and operates Shutterfly.com,
Shutterfly provides high quality products and world class services that
make it easy, convenient and fun for consumers to preserve their digital
photos in a creative and thoughtful manner. Shutterfly's flagship
product is its award-winning photo
book line, which helps consumers celebrate memories and tell their
stories in professionally bound coffee table books. Shutterfly was
recently named one of the top 25 Best Midsized Companies to Work For by
the Great Place to Work Institute. More information about Shutterfly
(NASDAQ:SFLY) is available at http://www.shutterfly.com.
Christina Ra, 310-400-0276
Source: Shutterfly, Inc.
News Provided by Acquire Media
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