Shutterfly Expands Photo Book Offering
Introduces "Storytelling Collection", Elementary School Yearbooks and
Additional Enhancements to Make Photo Book Experience Easier
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social
expression and personal publishing service, today announced new
enhancements to its award winning photo book line. Improvements include
the launch of the "Storytelling Collection", a collection of premium
designs and exclusive guided styles for all of life's occasions;
elementary school yearbooks; longer format photo books and additional
enhancements that give customers even more creative control.
New Elementary School Yearbooks from Shutterfly (Photo: Business Wire)
"As the photo book leader, Shutterfly is committed to offering the
industry's best creation experience by providing more design options
that capture a diverse set of occasions and everyday moments," said
Shutterfly General Manager Karl Wiley. "In response to customer demand,
we are introducing a school yearbook solution to provide parents and the
more than 100,000 elementary schools in the U.S. with high quality,
affordable ways to commemorate the school year. Additionally, our new
"Storytelling Collection" gives customers access to exclusive, premium
designs, guided styles and more options, many based on their requests
Elementary School Yearbook Solution
Shutterfly's new yearbook solution helps parents of a single student,
class or an entire school, easily create specially designed page
templates for school activities, subjects, and student classroom and
faculty photos. Additionally, users have access to photo shot list, tips
and ideas and are eligible for bulk pricing discounts. Customers are now
able export a draft version of their book to PDF to better support
offline editing. To learn more, visit http://www.shutterfly.com/yearbook.
"The StorytellingTM Collection" offers 16 new premium
styles distinguished by intricate, hand-drawn designs and guided
storytelling. Each "Storytelling Collection" kit includes backgrounds,
idea pages, and embellishments and is available for $4.99. Individual
elements start at $.25. This exclusive collection complements
Shutterfly's existing photo book style offering of more than 75 designs
which customers may continue to access free of charge. To learn more
Expanded Page Count and Enhanced Functionality
To support longer-form storytelling, Shutterfly increased the number of
pages available in photo books from 100 to 110 and introduced Smart
AutofillTM to allow for improved photo presentation.
Additional improvements include easier page duplication, export to PDF
functionality and the ability to copy and apply frames, backgrounds and
layouts across one or more pages.
To learn more about Shutterfly photo books visit, http://www.shutterfly.com/photo-books.
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression
and personal publishing company and operates Shutterfly.com,
Prints.com and Weddingpaperdivas.com.
Shutterfly provides high quality products and world class services that
make it easy, convenient and fun for consumers to preserve their digital
photos in a creative and thoughtful manner. Shutterfly's flagship
product is its award-winning photo book line, which helps consumers
celebrate memories and tell their stories in professionally bound coffee
table books. Shutterfly was recently named one of the top 25 Best
Midsized Companies to Work For by the Great Place to Work Institute.
More information about Shutterfly (NASDAQ:SFLY) is available at http://www.shutterfly.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50193584&lang=en
Gretchen Sloan, 650-610-5276
Source: Shutterfly, Inc.
News Provided by Acquire Media
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