REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Inc. (NASDAQ:SFLY), the market leader in digital personalized photo
products and services, unveiled new research about how Americans are
sharing, preserving and re-visiting memories using photos. The survey
among 1,100 regular photo takers reveals that Americans now take more
than 10 billion photos every month, bolstered by the ever-present mobile
phone, which nearly 60% of respondents say is their primary photo taking
device. However, one in two respondents hasn't looked at a picture more
than ten years old in the last month and more than half of new photos
aren't being shared after they are snapped, leaving billions of memories
lost on devices and hard drives, at risk of being forgotten.
Millennial Memories at Risk
Millennials are most at risk for losing memories, taking more photos
than any other generation. Though millennials snap more than 100 photos
each month on average, they're unlikely to have looked at an old photo
in the past month.
"Photos can be effective memory cues, but they only work if you revisit
them. Shutterfly's research shows that people are taking huge amounts of
photos but our revisiting behavior isn't scaling with our snapping
behavior," said Dr. Linda Henkel, a professor and cognitive psychologist
at Fairfield University. "My earlier research showed that the act of
taking photos actually makes us remember the moment less if we don't
take another glance at the picture. To truly keep a memory alive,
revisiting the photo is as important as taking it."
Ninety percent of photo takers agree that revisiting and sharing the
story behind a photo with someone else makes it more meaningful, with
84% saying they learned about their family memories from photos
accompanied by verbal stories or detailed captions. Nearly half of
people say that as a society Americans are not spending enough time with
family revisiting the stories behind photos, with two-thirds wanting to
share more online and in person.
"We have seen a seismic shift in the way memories are captured, shared
and preserved, but the importance of storytelling hasn't changed," said
Karl Wiley, senior vice president and general manager of Shutterfly.
"Storytelling and shared connections are part of Shutterfly's DNA and
giving consumers simple and intuitive ways to access, share, and
celebrate their memories is the guiding principle in everything we do.
Our goal is for the technology to make it easier to archive and share
photos so that users can spend more time telling their stories."
About Shutterfly, Inc.
Shutterfly, Inc. is the leading manufacturer and digital retailer of
high-quality personalized products and services offered through a family
of lifestyle brands. Founded in 1999, the Shutterfly, Inc. family of
brands includes Shutterfly,
where your photos come to life in photo books, cards and gifts; Tiny
Prints, premium cards and stationery for all life's occasions; Wedding
Paper Divas, wedding invitations and stationery for every step of
the planning process; Treat,
personalized greeting cards that really stand out; MyPublisher,
one of the pioneers in the photo book industry and creator of
easy-to-use photo book-making software; ThisLife,a
private, cloud-based solution that makes it easy for consumers to find,
share and enjoy their photos and videos, all in one place; and BorrowLenses,
the premier online marketplace for photographic and video equipment
rentals. For more information about Shutterfly, Inc. (NASDAQ:SFLY),
About The Research
The data points referenced above come from a study commissioned by
Shutterfly, produced by research firm Edelman Berland and conducted as
an online survey among a total of 1,169 US photo takers. Data was
collected August 19-21, 2014 by Edelman Berland. The overall margin of
error is +/- 2.9%.
Nicole Stier, 650-610-6013
Source: Shutterfly, Inc.
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