Shutterfly Acquires ThisLife to Power Next Generation Photo Solution
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Inc. (NASDAQ:SFLY), the market leader in digital personalized photo
products and services, today announced that it has acquired ThisLife, a
cloud-based solution offering intuitive photo and video organization,
storing and sharing. The combination of ThisLife with Shutterfly's
seamless creation paths, multi-channel platform and robust cloud, which
stores 18 billion images, provides a unified, end-to-end solution for
customers to intelligently organize, store, share and create physical
and digital products across web and mobile devices.
"Since 1999, Shutterfly has made it easier for consumers to be more
creative with their memories," said Jeffrey Housenbold, president and
chief executive officer of Shutterfly. "The combination of ThisLife's
best in class cloud organization and storage solution with Shutterfly's
award-winning product creation paths, uniquely positions Shutterfly to
be the leading full service solution for storing, organizing, and
sharing life most important memories."
In the coming months, Shutterfly will layer ThisLife's technology onto
the Shutterfly platform to enable richer storytelling and easier product
creation. Consumers will be able to safely and easily preserve, organize
and share their memories, regardless of where photos are stored — from
Facebook to Picasa to mobile phones. ThisLife's intelligent organization
platform offers features like facial recognition and presents photos and
albums in an elegant timeline for convenient sharing and product
creation. ThisLife's employees, including founders Andrea and Matt
Johnson, will join Shutterfly.
"As parents, Matt and I love to capture our family's special moments,
but by the time our oldest was a toddler, we were inundated with
cherished photos and videos. These wonderful memories were scattered
across the web, various devices, memory cards, and throughout our home,"
said Andrea Johnson, founder of ThisLife. "That is why we
created ThisLife; it is a simple, safe, organized home for all your
photo and videos. As long time Shutterfly customers we are thrilled to
join the Shutterfly team and we look forward to combining our platform
with their mass audience. Our technology, combined with Shutterfly's
rich product creation paths, will deliver consumers a best in class
experience to store, share and create precious memories."
The ThisLife platform also includes mobile capabilities for the iPhone
and iPad. By leveraging the recent acquisitions of Photoccino and
Penguin Digital, Shutterfly is building the next generation, fully
integrated, platform agnostic solution for organizing, storing, sharing
and creating physical and digital products from the web or mobile
devices. The company will share additional details about the acquisition
on its Q4 2012 earnings call.
About Shutterfly Inc.
Shutterfly, Inc. is the leading manufacturer and digital retailer of
high-quality personalized products and services offered through a family
of lifestyle brands. Founded in 1999, the Shutterfly, Inc. family of
brands includes: Shutterfly,
where your photos come to life in photo books, cards and gifts; Tiny
Prints, premium cards and stationery for all life's occasions; Wedding
Paper Divas, wedding invitations and stationery for every step of
the planning process; and Treat,
personalized greeting cards that really stand out. For more information
about Shutterfly, Inc. (NASDAQ:SFLY), visit www.shutterfly.com.
ThisLife is a complete cloud solution for protecting, organizing and
sharing photos and videos. ThisLife combines the convenience and safety
of the cloud with a beautiful interface and intuitive, one-of-a-kind
features to make organizing and sharing life's moments fun.
Michael Look, 650-610-5910
Source: Shutterfly, Inc.
News Provided by Acquire Media
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