Acquisition addresses exploding consumer demand for mobile-based
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Inc. (NASDAQ:SFLY), a leading Internet-based social expression and
personal publishing service, announced today that it has acquired Penguin
Digital, Inc. (www.pengu.in),
a mobile application developer that provides consumers with a fun and
easy way to create, share and purchase photo merchandise directly from
their mobile devices.
Penguin Digital launched an iPhone app in January 2012 called Mobile
Photo Factory or MoPho for short (www.mophoapp.com),
which allows anyone to easily create physical prints and photo based
merchandise such as iPhone & iPad cases, mugs, key chains, apparel,
canvas prints and more. With MoPho, users can access photos from their
iPhone or their Facebook or Instagram accounts and create one-of-a-kind
products and gifts while on the go. In addition to the stand alone
application, Penguin Digital has developed a Software Development Kit ("SDK")
that lets other app developers integrate printing of photos and the
creation of photo based products into their own applications.
Smartphone use continues to grow, and according to eMarketer, by 2013,
more than half of all mobile phone users in the US will own a
smartphone. The acquisition of Penguin Digital further solidifies
Shutterfly's market leading position, enabling consumers to be more
creative with their photos and to preserve their memories. The MoPho
application will be rebranded and updated over the next few months and
will add to Shutterfly's mobile offerings, which include the popular
Shutterfly iPhone and iPad apps and the soon to be released Treat
birthday card app.
"The acquisition of Penguin Digital supports our mobile strategy aimed
at giving consumers better ways to engage with their photos and
personalize products on the go," said Jeffrey Housenbold, president and
CEO of Shutterfly. "We believe it's important to give consumers the
choice and convenience of transforming their memories into high quality
products and gifts from their PC, tablet and mobile phone. Our recent
strategic acquisitions of Nexo, TinyPrints, Photoccino and now Penguin
Digital combined with our continued investment in organic growth and
innovation further enables us to fulfill our vision of making the world
a better place by helping people share life's joy."
"We are thrilled at the opportunity to join forces with Shutterfly. It's
exciting to combine our mobile expertise and passion for innovation with
Shutterfly's brand, large customer base and manufacturing expertise,"
said Reuven Moskowitz, CEO of Penguin Digital. "Together, we will truly
put the selection and ease of a physical photo kiosk in the pocket of
millions of smartphone users."
Penguin Digital founders Reuven Moskowitz and Josh Friedman, along with
the rest of the Penguin Digital team, will be establishing Shutterfly's
new technology center in New York City.
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression
and personal publishing company and operates Shutterfly.com,
Shutterfly provides high quality products and world class services that
make it easy, convenient and fun for consumers to preserve their digital
photos in a creative and thoughtful manner. Shutterfly's flagship
product is its award-winning photo
book line, which helps consumers celebrate memories and tell their
stories in professionally bound coffee table books. Shutterfly was
recently named one of the top 25 Best Midsized Companies to Work For by
the Great Place to Work Institute. More information about Shutterfly
is available at www.shutterfly.com.
Shutterfly and Shutterfly.com
are trademarks of Shutterfly, Inc.
About Penguin Digital
Founded in 2011, Penguin Digital develops mobile products and
technologies to connect people, photos, and products. Our mission is to
make it as easy as possible for mobile users to create and purchase
photo product right from their smartphone.
Michael Look, 650-610-5910
Source: Shutterfly, Inc.
News Provided by Acquire Media