Shutterfly Acquires Israeli Photo Software Company Photoccino
Industry Leader Adds Innovative Photo Analysis Technologies to Simplify
Image Organization and Product Creation
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social
expression and personal publishing service, today announced that it has
acquired Photoccino, a developer of ground breaking technologies for
photo ranking, analysis and organization based in Haifa, Israel.
Photoccino's current employees will join Shutterfly and continue to be
based in Haifa.
Photoccino's advanced image analysis and selection technologies will be
integrated into products across the Shutterfly, Tiny Prints, Wedding
Paper Divas, and Treat brands. With Photoccino's capabilities, customers
will be able to more efficiently organize and select the best photos
from their ever-increasing archives so they can quickly and easily
create photo books, calendars, cards, and photo gifts. Photoccino's
technology applies proprietary algorithms to analyze and evaluate the
quality and content of photos, ranks them, and automatically creates
photo products using the customer's best images.
"We are focused on developing innovative solutions that make the product
creation and sharing process easier for our customers," said Jeffrey
Housenbold, president and chief executive officer of Shutterfly.
"Photoccino's best in class technologies solve a common consumer pain
point: analyzing and organizing the increasing number of stored digital
photos. By combining their intuitive technology with our innovative
product offering, we will exponentially improve the creative experience
for our customers."
"When we founded Photoccino in 2011, our goal was to build technologies
that would facilitate image analysis, selection, and product creation
for our users. Shutterfly presents us with the opportunity to achieve
this at much greater scale," said Moshe Bercovich, Photoccino co-founder
and chief executive officer. "The two companies share a passion for
helping people enjoy, share and preserve photos, and we are excited by
the prospect of what we can accomplish together."
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression
and personal publishing company and operates Shutterfly.com,
Shutterfly provides high quality products and world class services that
make it easy, convenient and fun for consumers to preserve their digital
photos in a creative and thoughtful manner. Shutterfly's flagship
product is its award-winning photo
book line, which helps consumers celebrate memories and tell their
stories in professionally bound coffee table books. Shutterfly was
recently named one of the top 25 Best Midsized Companies to Work For by
the Great Place to Work Institute. More information about Shutterfly
(NASDAQ:SFLY) is available at http://www.shutterfly.com.
Gretchen Sloan, 650-610-5276
Source: Shutterfly, Inc.
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