Shutterfly and Style Expert Jenn Falik Provide Tips, Reveal Trends for a Picture Perfect Holiday Card
Shutterfly launches Family Photo Day online destination inspiring
families to get creative and have fun with their family's holiday
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social
expression and personal publishing service, announced today that it has
teamed up with Style Expert Jenn Falik to help families bring their
style to life in personalized holiday photo cards. In collaboration with
Falik, Shutterfly also announced a special "Family
Photo Day" online destination designed with tools, videos, advice
and more to help families capture their personalities and style for
their holiday photo card.
Shutterfly's Exclusive 2011 Holiday Card Collection (Photo: Business Wire)
Dress Your Family for a Beautiful Holiday Photo
"Don't be afraid to play with fashion trends this holiday season — from
bold colors to sophisticated accessories or classic styles — this is the
time of year to have fun," said Jenn Falik. "You can be current while
still creating a photo that has timeless appeal. This season Shutterfly
offers a wide selection of holiday cards that helps families capture and
share their personal style with family and friends."
Among the top style trends for this season's holiday photos, Jenn Falik
recommends the following:
Color-Blocking: Group photos can bring one of the season's
hottest trends, color-blocking, into action. Arrange your family in
different bold hues for a stylish, runway-ready look! Recommended
color choices this season include jewel tones like rich purple, cobalt
blue, emerald green and lipstick red.
Get Comfortable: Cozy knits, specifically in shades of ivory or
chocolate brown, will be trending this holiday season and the textures
of sweaters can play beautifully in photos. Pair with similar colored
bottoms for just the right amount of coordination.
Accessorize: Opt for one large statement piece and one small
accent piece per person, such as a hair accessory or scarf — minimal
accessories with maximum impact!
Shutterfly's Tips for a Fun Family Photo Day
Shutterfly's Family Photo Day online destination features resources to
find local photographers, inspiring ideas for hosting your own Family
Photo Day and photography advice if you choose to take your own photos,
as well as photo fashion tips from Jenn Falik and card styling advice
from Shutterfly's Card Stylist Megan Bohnert. Visitors can also find or
create their own Family Photo Day events through meetup.com/everywhere.
To learn more about Family Photo Day, visit www.ShutterflyFamilyPhotos.com.
Find the Perfect Holiday Card
"This year, it's all about surprising and delighting the people on your
card list with those impromptu moments that showcase your family's
personality by combining the right photo and card design," said Megan
Bohnert, Shutterfly's Card Stylist. "Many times a family's holiday card
photo will live on long after the season has passed, and Shutterfly
makes it easy for families to find, create and share personalized
holiday photo cards that bring their season's greetings to life."
Bohnert believes holiday card style trends mirror the season's focus on
Bold is Beautiful: At Shutterfly, our designs are on trend this
season, offering cards with bright colors like electric blue, yellow
and hot pink, which put a fresh twist on a personal moment.
Photo First: Having or capturing the right photo often
influences the style and layout of a holiday card. Have fun with your
photos, and surprise friends and family with a card that captures a
series of shots that reveal the spontaneous and one-of-a-kind moments
Location, location, location: Outdoor and candid photos match
best with a whimsical card design, such as hand-drawn illustrations,
while more traditional, posed photos, such as ones taken in front of a
fireplace, pair well with a classic card style.
New this year, Shutterfly introduces card features to make it easier and
faster than ever to send your holiday cards and ensures your personal
style shines through:
Faster Personalization: Shutterfly now offers pre-addressed
envelopes, saving you time and eliminating one step in sending your
More Customization: With new Gallery Cards, you can design a
card that is truly you with customizable text, font, sizes and colors
— you can even add up to 14 photos. Also, Shutterfly offers back of
card printing for you to add a special greeting and photos.
New Address Book Tool: Shutterfly's Address Book tool allows
you to quickly import contact information from the most common
sources, such as Outlook, so you can create mailing lists with ease.
Now more than ever, personalization is important and individuals express
themselves in distinctive ways. From broadcasting interests on social
networks to the rise of artisans pursuing handcrafted passions,
consumers are exploring unique outlets to express their distinct style.
According to Shutterfly's third annual holiday card survey, the same
holds true with regard to Christmas
and holiday card creation:
60 percent of the general population are more likely to save personalized
holiday cards sent by friends or family than any other type of
Half of those who send personalized holiday cards feel personalized
holiday cards establish a deeper connection with family and friends,
and finding a card design that mirrors their own personal style is of
chief concern, and
Consistent with 2010, more than eight out of 10 people plan to send
the same number or more holiday cards this year.
To view Shutterfly's exclusive holiday card collection, visit www.shutterfly.com/holidaycards.
Founded in 1999, Shutterfly, Inc. is an Internet-based social expression
and personal publishing company and operates Shutterfly.com,
Prints.com and Weddingpaperdivas.com.
Shutterfly provides high quality products and world class services that
make it easy, convenient and fun for consumers to preserve their digital
photos in a creative and thoughtful manner. Shutterfly's flagship
product is its award-winning photo book line, which helps consumers
celebrate memories and tell their stories in professionally bound coffee
table books. Shutterfly was recently named one of the top 25 Best
Midsized Companies to Work For by the Great Place to Work Institute.
More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com.
Shutterfly and Shutterfly.com
are trademarks of Shutterfly, Inc.
"All survey data, unless otherwise stated, has been derived from a
survey administered by Decipher, Inc among a U.S. sample of 500 adults
age 18 years or older on August 9-17, 2011. Respondents were selected
from an online research panel and must have sent or received a holiday
card in 2010."
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50053197&lang=en
Gretchen Sloan, 650-610-5276 (Media Relations)
Source: Shutterfly, Inc.
News Provided by Acquire Media
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