Three-Year Deal Names Shutterfly the Exclusive Wedding Stationery
Provider to David's Bridal
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Shutterfly, Inc. (NASDAQ:SFLY), the leading manufacturer and online
retailer of high-quality personalized photo products and services, and
David's Bridal, the leading bridal and special occasion retailer in the
United States, today formally announced an expanded partnership. The new
collaboration builds off an already successful standing relationship,
and makes Shutterfly the exclusively endorsed personalized wedding
invitation and personalized photo product partner to David's Bridal.
The deal gives Shutterfly direct access to the largest concentration of
brides in the US through the David's Bridal website, dedicated emails,
direct marketing communications and over 315 retail locations. In
addition, brides will be able to choose from a new assortment of
expertly curated wedding invitations and day-of stationery designed by
David's Bridal beginning in early 2018. The collection will be available
through the newly launched Wedding
Shop by Shutterfly, and it will provide customers the unique ability
to match their stationery "look and feel" with the corresponding David's
Bridal color palette they select.
"David's Bridal leads the bridal industry in terms of scale," said John
Boris, Senior Vice President and Chief Marketing Officer at Shutterfly.
"This new partnership further enables Shutterfly to directly reach the
over 1 million brides that David's Bridal serves annually and is the
perfect springboard for the launch of our new wedding initiatives,
including the Wedding Shop by Shutterfly."
This multi-year partnership provides David's Bridal customers with
direct access to Shutterfly Wedding Shop products via distribution of
Shutterfly wedding catalogs and stationery sample kits in David's Bridal
stores, enabling them to experience the quality first-hand.
"Partnering with Shutterfly, the leader in online wedding stationery and
personalized products gives us another channel to connect with our
brides throughout their wedding planning process," said Lia Madonna,
Senior Director of Partnerships at David's Bridal. "David's Bridal
believes that every woman deserves to have the wedding of her dreams and
we are committed to being with her every step of the way. Whether it is
selecting her gown or her invitation stationery, each bride should look
for something that truly feels most like her, that reflects her
individual sense of style showcasing her unique and special qualities
and Shutterfly gives her an outlet to do just that."
About Shutterfly, Inc.
Shutterfly, Inc. is the leading online retailer and manufacturer of
high-quality personalized products and services. Founded in 1999, the
Shutterfly, Inc. brands include Shutterfly®, where your photos come to
life in photo books, gifts, and cards and stationery—with premium
offerings in its Tiny Prints® boutique—as well as wedding invitations
and stationery for every step of the planning process; BorrowLenses®,
the premier online marketplace for photographic and video equipment
rentals; and GrooveBook™, an iPhone and Android app and subscription
service that prints up to 100 mobile phone photos in a GrooveBook and
mails it to customers every month. For more information about
Shutterfly, Inc. (SFLY), visit www.shutterflyinc.com.
About David's Bridal
With more than 60 years of experience dressing women for all of life's
special occasions, David's Bridal is built on the ideal that every woman
deserves to have the wedding dress of her dreams regardless of her style
preference, shape, size or budget. We believe in inclusivity,
authenticity and empowerment and it is our mission to help every woman
find the bridal gown that will allow her to be the best, most genuine
version of herself on her wedding day. David's Bridal is dedicated to
helping each bride-to-be find her perfect dress with the assistance of
online planning tools, knowledgeable stylists, and expert seamstresses
who will guide her through her entire dress buying journey. With more
than 300 stores located across the US, Canada, UK, Puerto Rico and a
franchise location opening in Mexico City, we offer the convenience of
one-stop shopping for the bride and her entire bridal party. To learn
more about David's Bridal, visit www.davidsbridal.com
and connect on social media through Pinterest, Instagram, SnapChat,
Facebook and Twitter.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171121005954/en/
Shawn Tabak, 650-610-6026
Source: Shutterfly, Inc.
News Provided by Acquire Media